In the rapidly evolving world of digital entertainment and online gaming, few names stand out as strongly as Uri Poliavich. As the founder and driving force behind Soft2Bet, Poliavich has emerged as one of the most influential innovators in the global iGaming industry. Through visionary leadership, cutting-edge technology, and a deep commitment to responsible gaming, he has transformed how operators and players interact within regulated markets.
Who Is Uri Poliavich?
Uri Poliavich is a technology-driven entrepreneur best known as the founder and CEO of Soft2Bet, a global iGaming technology company delivering innovative B2B and B2C solutions. With a strong background in digital platforms and online entertainment, Poliavich has built a reputation for anticipating market trends and turning complex challenges into scalable business opportunities.
His leadership style combines strategic foresight, technical understanding, and a strong focus on user engagement. Under his guidance, Soft2Bet has grown from a promising startup into a recognized international iGaming powerhouse.
The Vision Behind Soft2Bet
Transforming the iGaming Landscape
Founded in 2016, Soft2Bet was created with a clear mission: to revolutionize the iGaming experience through innovation, personalization, and responsible gaming practices. Uri Poliavich envisioned a platform that would go beyond traditional online casinos by introducing meaningful player engagement and long-term value.
This vision materialized through the company’s flagship innovation — the MEGA (Motivational Engineering Gaming Application) platform.
What Is MEGA?
MEGA is not just a tool; it is a complete gamification solution designed to enhance player engagement, retention, and lifetime value. Unlike traditional systems, MEGA integrates psychological engagement mechanics with real-time data and customizable features.
Key benefits of MEGA include:
4x increase in player screen time
65% growth in Net Gaming Revenue (NGR)
50% higher average deposit values
45% increase in ARPU
By combining gamification with data intelligence, MEGA allows operators to create immersive experiences that feel personalized and rewarding.
Soft2Bet’s Expanding Global Footprint
Licensed and Regulated Operations
Soft2Bet operates under 19 licenses across 11 regulated jurisdictions, including:
Denmark
Sweden
Romania
Ontario (Canada)
This wide regulatory coverage reflects the company’s deep commitment to compliance, transparency, and responsible gaming practices.
Global Reach and Localization
One of Soft2Bet’s biggest strengths lies in its ability to localize experiences. Supporting over 20 languages and 70+ payment methods, the platform ensures seamless accessibility for players around the world.
B2C Brands Powered by Soft2Bet
In addition to its B2B solutions, Soft2Bet operates a strong portfolio of B2C brands, each tailored to specific regional markets:
Betinia – Denmark & Sweden
Campobet – Denmark & Sweden
Tooniebet – Ontario, Canada
Quickcasino – Sweden
Don.ro – Romania
Each brand features unique branding, localized content, and curated game selections designed to meet regional preferences and regulatory standards.
B2B Solutions: Empowering Operators Worldwide
Comprehensive Operator Support
Soft2Bet provides end-to-end solutions for operators seeking a competitive edge in regulated markets. These include:
Fully customizable frontend solutions
Integrated casino and sportsbook platforms
Advanced Player Account Management (PAM)
Risk management and compliance services
Payment gateway integration with global and local providers
This full-service approach allows partners to launch, scale, and optimize their businesses efficiently.
Soft2Bet Invest: Supporting the Future of iGaming
In July 2024, Uri Poliavich launched Soft2Bet Invest, a €50 million innovation fund aimed at supporting startups and entrepreneurs in the iGaming and casual gaming sectors.
Key Objectives of Soft2Bet Invest
Support innovative gaming technologies
Mentor emerging entrepreneurs
Accelerate product development
Drive sustainable industry growth
The initiative quickly gained industry recognition, earning the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe.
Commitment to Responsible Gaming
Responsible gaming is a core pillar of Soft2Bet’s philosophy. The company operates under strict compliance frameworks and continuously enhances player protection measures.
Key initiatives include:
Dedicated responsible gaming teams
Advanced fraud detection systems
Continuous regulatory audits
Player education and safety tools
By exceeding regulatory standards, Soft2Bet reinforces trust and long-term sustainability across all markets.
Awards and Industry Recognition
Under the leadership of Uri Poliavich, Soft2Bet has received numerous prestigious awards, including:
Executive of the Year – Uri Poliavich (Global Gaming Awards EMEA 2025)
Platform Provider of the Year – 2025
Product Launch of the Year – MEGA Platform
iGaming Sword Award – Turnkey Supplier of the Year
These accolades reflect the company’s dedication to innovation, excellence, and industry leadership.
Why Uri Poliavich Matters in the iGaming Industry
Uri Poliavich represents a new generation of tech-driven leadership—one that balances innovation, responsibility, and scalability. His work has not only reshaped how online gaming platforms operate but has also set new standards for ethical growth and user-centric design.
Through Soft2Bet, Poliavich continues to influence the future of iGaming by empowering operators, protecting players, and introducing technologies that redefine engagement.
Conclusion
Uri Poliavich is more than an entrepreneur—he is a visionary shaping the next era of digital gaming. From founding Soft2Bet to launching groundbreaking solutions like MEGA and Soft2Bet Invest, his impact resonates across the global iGaming ecosystem.
With a strong focus on innovation, compliance, and sustainability, Uri Poliavich continues to lead the industry toward a smarter, safer, and more engaging future.
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