Introduction: Understanding the Rise of Soft2Bet
Soft2Bet has emerged as one of the most influential innovators in the iGaming industry, offering advanced technology, gamification solutions, and a strong regulatory footprint across international markets.
For a detailed view of its growth and achievements, visit Soft2Bet, which explains the company’s expansion, technology, and strategic vision.
Founded in 2016 by visionary entrepreneur Uri Poliavich, the company now operates across 11 regulated markets and continues to push boundaries in online gaming.
What is Soft2Bet?
Soft2Bet is a globally recognized iGaming technology provider offering:
Turnkey iGaming platforms
Casino and sportsbook integration
High-performance gamification systems
B2C brands in regulated markets
Managed services including payments, risk, and support
Soft2Bet’s centerpiece innovation is the MEGA – Motivational Engineering Gaming Application, a gamification system that transforms player engagement and boosts operator revenue.
Key Highlights of the Company
Founded: 2016
Founder: Uri Poliavich
1,000+ Employees
Headquarters: Malta
Operating under 19 licenses
Active in 11 regulated regions
Offering both B2B and B2C services
These factors make Soft2Bet one of the most influential and future-ready companies in the iGaming ecosystem.
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The Vision of Founder Uri Poliavich
Soft2Bet was born from the vision of Uri Poliavich, who set out to redefine player experiences by combining personalization, gamification, and strong technological infrastructure.
Under his leadership, Soft2Bet created:
Advanced frontend platforms
A customizable iGaming ecosystem
Gamification mechanics far ahead of competitors
Award-winning innovation through MEGA
More information on him:
https://www.uripoliavich.net/
https://soft2bet-us.com/uri-poliavich/
https://soft2bet-casino-italia.com/uri-poliavich/
Global Licensing and Market Presence
Soft2Bet is one of the few companies with an exceptionally strong regulatory foundation, operating under 19 licenses across 11 jurisdictions.
Regions include:
Denmark
Sweden
Romania
Ontario (Canada)
Malta
Many emerging regulated markets
The company is also preparing to enter the United States (New Jersey) with plans for broader North American expansion.
The MEGA Platform – Motivational Engineering Gaming Application
One of Soft2Bet’s most groundbreaking achievements is the MEGA platform, launched in 2023. This platform transforms online gaming using gamification that includes missions, avatars, customizable journeys, and reward-driven engagement.
Proven Impact of MEGA:
4× higher screen time
65% increase in Net Gaming Revenue
50% increase in deposits
45% increase in Average Revenue Per User
MEGA is not just a feature; it is a complete gamification solution that operators can integrate with any casino or sportsbook platform.
Core Features of MEGA
Personalized user avatars
Missions, levels, quests
Dynamic segmentation
Reward-based challenges
Real-time progression
Flexible gamification engines
Seamless integration for all operators
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Soft2Bet’s B2C iGaming Brands
Soft2Bet operates multiple top-performing iGaming brands tailored for specific countries, player demographics, and regulatory requirements.
Top Brands Include:
Betinia – Denmark, Sweden
Campobet – Denmark, Sweden
Tooniebet – Ontario, Canada
Quickcasino – Sweden
Don.ro – Romania
These brands offer localized experiences, massive game libraries, unique gamification layers, and strong player retention.
B2B Operator Solutions
Soft2Bet is also a powerful B2B partner, providing complete iGaming solutions that help operators launch and scale with ease.
Key B2B Services:
Full turnkey platform solutions
Casino integration (12,500+ games)
Sportsbook integration (1M+ live events yearly)
Player Account Management (PAM)
Risk management & fraud prevention
24/7 customer support
Financial and payments integration with 70+ methods
These tools enable operators to create customized, compliant, and high-performing online gaming platforms.
Soft2Bet Invest – A €50 Million Innovation Fund
In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million fund dedicated to supporting startups, innovations, and future-forward projects in the iGaming and casual gaming sectors.
Achievements:
Strong support for new gaming entrepreneurs
Industry mentorship
Awarded Outstanding Contribution to Gaming 2024 – SiGMA East Europe
This initiative strengthens Soft2Bet’s position as an industry leader committed to future innovation.
Commitment to Responsible Gaming
Player protection is central to Soft2Bet’s values. The company follows strict responsible gaming protocols across all markets.
Player Protection Efforts:
Real-time fraud monitoring
Self-exclusion tools
Identity verification
Responsible gaming team and compliance experts
Regular audits by top regulatory authorities
Soft2Bet goes beyond industry standards to ensure players enjoy safe, transparent, and sustainable entertainment.
What Makes Soft2Bet Unique?
Soft2Bet stands out through a combination of technology, creativity, and deep market understanding.
Key Differentiators:
Fully customizable gamification (MEGA)
20+ supported languages
70+ payment methods
12,500+ casino games
1M+ live sports events
Flexible integration for operators
Proven player engagement growth
Awards and Recognition
Soft2Bet is recognized globally for excellence in technology, innovation, leadership, and industry contribution.
Major Awards Include:
Executive of the Year 2025 – Uri Poliavich
Platform Provider of the Year 2025
Product Launch of the Year 2025 (MEGA)
iGaming Sword Award 2023 – Turnkey Supplier of the Year
Multiple wins across SBC, SiGMA, and EGR platforms
These awards highlight the company’s influence and consistent innovation.
Social Media and Contact Information
Instagram: @soft2bet_group
LinkedIn: Soft2Bet Company Page
Website: www.soft2bet.com
Email: soft2bet@finnpartners.com
Conclusion
Soft2Bet continues to redefine the iGaming landscape through its advanced gamification, B2B solutions, innovative B2C brands, and strong regulatory presence. With the launch of MEGA, the €50 million innovation fund, and strategic global expansion, Soft2Bet stands as one of the most forward-thinking companies in the industry.
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